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We’re incredibly excited to announce the launch of our second free course for BrightLocal Academy, called ‘How to Land Your First Local SEO Client‘.

We’ve created this course in collaboration with local SEO specialist Claire Carlile because we realized that while there’s plenty of content out there that helps people learn how to do local SEO, there’s little that helps people get their local SEO agencies off the ground. 

Winning that first client is a massive milestone for anyone starting out, but there’s a lot of work needed to get to that point. For the most part, it’s trial and error but early missteps can have negative knock-on effects as your agency grows. For example, you might find yourself in a tricky situation down the line after having underpriced your services at the start, leaving you struggling to deliver work in a cost-effective way.

This course is here to give you clear guidance on how to build a thriving local SEO agency from day one. Ensuring long-term success and long-lasting, amicable relationships with clients.

Throughout the eight lessons, Claire shares her pearls of wisdom on how to:

  • Identify your services and client niche 
  • Position and price your services to reflect your expertise
  • Refine your pitch and market yourself  
  • Cultivate and maintain smooth working relationships

“I put this course together based on learnings from setting up my own boutique local SEO agency. These are all the things I wish that I’d known when I set up my business. This course will help you kick-start your local SEO service offering and save you some time and energy on your path to success.”

Course Leader Claire Carlile

Watch this video to find out what it’s all about… 


Enroll today and save yourself some time by learning from Claire’s successes and mistakes.

Who is this course for?

The course might be called ‘How to Land Your First Local SEO Client’, but it’s definitely not just for people wanting to start a local SEO agency from scratch. If you’re one of the following, you’ll still get a ton of value from enrolling:

  • Web designers or marketing consultants wanting to branch out and offer local SEO services for the first time
  • Consultants or agencies who have a few clients on the books but need some help standing out and winning more pitches

How can I join?

Whether you’re a BrightLocal customer or not, you can get access to this course, and be among the first to find out when new courses drop, by enrolling for free. Here’s how…

If you’re a BrightLocal customer, you can access the academy via your BrightLocal account. Simply log in, click ‘Learning Resources’ at the top of the screen and select ‘BrightLocal Academy’ from the dropdown menu.

BrightLocal Academy

You’ll be taken straight to your academy account page where you can enroll on the ‘How to Land Your First Local SEO Client’ course.

How to Land Your First Local SEO Client

If you’re not a BrightLocal customer, you can join BrightLocal Academy for free here and follow the same steps above to enroll on the course.

Want to know more about BrightLocal Academy?

Check out the official BrightLocal Academy FAQs here:

If you have any questions of your own, feel free to get in touch with us or leave a comment below. We hope you find this fresh new course useful, and we look forward to hearing how it’s helped you kick-start your career in local SEO!


The post New Academy Course: How to Land Your First Local SEO Client appeared first on BrightLocal.