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Keyword research is one of the most important activities in SEO, and should be at the top of any priority list when it comes to digital marketing. 

For any beginners, keyword research is the process of finding the words that potential customers use to find solutions to their problems. 

Essentially, every time somebody searches the internet, they are using keywords. 

This means that keyword research is a prerequisite for building an effective local SEO and content strategy. If you don’t know the types of terms people are searching for, how are you going to plan and write content that attracts and converts them?

There are also things specific to local SEO that will help take localized organic performance to new heights. 

How to Master Local Keyword Research

Which is why we’re proud to announce the next free course to land in BrightLocal Academy: “How to Master Local Keyword Research”.

This highly-practical course has been created in collaboration with local search expert Claire Carlile. Newcomers to the local keyword research game can use this course as a step-by-step guide, while industry veterans will find a wealth of new techniques and tools to take their skills to the next level.

Over nine lessons, Claire shares her knowledge on what types of local keywords you can, and should, target, and also how to:

  • Write a keyword seed list 
  • Expand your keyword list using free tools
  • Create a comprehensive keyword profile
  • Bucket your keywords and prioritize them

“I’ve always found keyword research to be a fascinating process of discovery, and I loved the opportunity to take a deep dive into the art and science of putting together a keyword list for a local business.

“By the end of this course, you’ll have assembled a solid list of keywords, you’ll have mapped those keywords against user intent and the marketing funnel, you’ll have prioritized your list and you’ll be ready to go about optimizing your existing content and putting together new content to plug your content gaps. I hope you enjoy watching this course as much as I enjoyed writing and presenting it!”– Course Leader Claire Carlile

Watch this video to find out what it’s all about… 

Enroll today to start gaining a wealth of expertise on one of the most important activities in local SEO.

How can I join?

Whether you’re a BrightLocal customer or not, you can enroll for free. Here’s how…

If you’re a BrightLocal customer, you can access the Academy via your BrightLocal account. Simply log in, click ‘Learning Resources’ at the top of the screen and select ‘BrightLocal Academy’ from the dropdown menu.

You’ll be taken straight to your Academy account page where you can enroll on the ‘How to Master Local Keyword Research’ course.

If you’re not a BrightLocal customer, you can join BrightLocal Academy for free here and follow the same steps above to enroll on the course.

Want to know more about BrightLocal Academy?

Check out the official BrightLocal Academy FAQs here:

If you have any questions, feel free to get in touch with us or leave a comment below. We hope you find this fresh new course useful, and we can’t wait to hear how it’s helped you improve your local SEO skills!