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Keyphrase or Keyword: Is There a Difference?

Keyphrase or Keyword: Is There a Difference?

When you‘re determining your keywords and keyphrases, it‘s important that you‘re doing the right research to determine your needs. Both are different, but a good SEO strategy ties in both to ensure you‘re showing up for searches that matter to your business or...
Keyword Strategy: How to Get the Basics Right

Keyword Strategy: How to Get the Basics Right

Keyword research on its own isn‘t enough, and you need to take the time to put in place a solid keyword strategy for your business. It‘s as simple as that, but something that‘s often overlooked, and in this guide, we‘re going to dive deep into what this is, why you...